Can Sony Make it big in 2014?

Sony is in news recently for selling off its PC business. The maker of the much impressive Vaio range of PCs and Laptop has sold off its PC division and will be concentrating mainly on the TV and Mobile businesses. The company makes some real good TVs and is known for its BRAVIA Engine display technology but it couldn’t replicate the same success in the Mobile space.

However it’s not all black and bleak. Recently we have seen some decent high end smartphones coming out from their factory. The company has long back stopped churning out feature or dumb phones and is only making android smartphones. The company is concentrating mainly on the upper end of the smartphone spectrum. Last year, as part of their “Best of Sony” initiative, Sony launched the Xperia Z smartphone. The phone was completely different in a good way from what Sony produced till then. It definitely was one of the best looking phones of last year and the efforts and attention to detail was clearly visible. But unfortunately it had the same issues that plagued the previous generation Sony phones. The display had poor viewing angles, the camera was not on par with the competition and the SW had its own issues.

Xperia Z1
Xperia Z1

Sony was clearly listening to everything good and bad the experts and users had to say about the phone and it didn’t take much time for them to get rid of the issues and improve on the good things. The company at the end of the year launched the Xperia Z successor, the Xperia Z1 with an impressive display and 20MP camera. The Z1 is the company’s current flagship with the extra large Xperia Z Ultra and is undoubtedly one of the best android one can buy. Sony has vastly improved the display and the camera is on par (if not the best) with the best in the industry.

Xperia Z Ultra
Xperia Z Ultra

The story doesn’t stop there. When I say Sony was listening to the users and experts I mean it and the Xperia Z1 Compact is the biggest (or smallest) proof of it. 2013 saw flagships move from 4+” to 5+” displays but there clearly was and is one section of users who are not completely in awe of the bigger phones (or phablets ???). They wanted a compact phone but didn’t wanted to compromise on the features or hardware. Sony exactly knew that and launched the Xperia Z1 Compact last month.

Xperia Z1 Compact
Xperia Z1 Compact

Unlike the other so called Mini phones which compromised on many aspects, the Z1 compact comes with all the same specs that the Z1 boasts off but in a smaller and much compact package. The phone as expected is well received and is getting some good marks from the experts.

The other important point we must note is, Sony has released the GPL-required kernel source code for the devices the same day the devices were launched. What makes that so special? Well, the kernels allow developers create a better custom rom for the device. Its not just a good way of helping create better custom rom’s but also gives brave users an option of flashing better custom rom’s on their devices.

Xperia Z2 leaked image
Xperia Z2 leaked image

So, with both the Z1 and the Z1 Compact being well received by both the users and the experts, the rumours of the Z2 already making the rounds with hair thin bezel display, and the reports of a Sony Windows Phone, 2014 clearly looks like the year which could very well belong to the Japanese major. But for that to happen Sony definitely needs to up their game and improve on the user experience and the display front.


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